The first thing you would notice when you reach the Fuente Osmena circle is the widescreen advertisement TV at the top of McDonalds and Orange Brutus. Running adz for 24-hours, this piece of billboard is a reflection of the place, known to many as the only place in Cebu that never sleeps.
The Cebu City government is encouraging advertisement firms to put up more widescreen TVs all over the city, specially at commercial districts like Mango Ave, GY Lahug, Capitol and Colon. In not in a distant future, we'll be seeing Cebu City like that of Tokyo and New York were widescreen TVs are not just walls and lifeless billboards, but a reflection of the whole city. Vibrant, glamorous and beautiful.
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